Be it the name, the design and communication campaign and the engagement processes being imagined between the brand and its buyers, the company is casting its cars in a new mould, reports T E Narasimhan.
'Fan armies are not just followers; they are a force of nature.'
Industry insiders believe that the 32-year-old's earnings will see a quantum jump of Rs 75 crore per annum.
The Supreme Court on Tuesday appreciated the 'marked improvement' in the unconditional public apology published in newspapers by yoga guru Ramdev, his aide Balkrishna and Patanjali Ayurved Ltd in the misleading advertisements case.
The joint venture of Jio Financial Services and BlackRock to foray into India's asset management space could be disruptive but not disastrous for incumbent industry players, analysts said on Thursday. As an investment strategy, analysts suggest investors stay put in shares of those AMCs that consistently improve business metrics, and where market capitalisation-to-asset under management (AUM) valuation is not stretched. However, growth expectations of incumbent players may get trimmed in the medium-to-long term, analysts said, once the Jio-BlackRock JV unveils its plans, discounting the looming challenge as significant enough to dent their profitability.
Starting the process of incorporating a new company for its proposed aviation venture with Singapore Airlines, Tata group has sought to register this entity as 'Tata SIA Airlines Limited'.
Thousands of workers of every description -- from journalists to steel workers, from painters to New York cops, from auto to engineering workers -- marched for two hours down 5th Avenue one of Manhattan's most iconic thoroughfares, reports Jyoti Punwani.
Westlife Foodworld, fast-food chain McDonald's operator in West and South India, on Tuesday said food safety regulator FSSAI has verified the cheese used by it and is now allowed to use the word cheese in the name of its products. Additionally, an independent NABL (National Accreditation Board for Testing and Calibration Laboratories) has also confirmed that Westlife Foodworld uses authentic cheese in its food preparation and not cheese analogues or substitutes, its managing director Saurabh Kalra said.
'Not even in my wildest dreams did I think I would write a book one day.'
Politicians from the Left and the Congress party in Kerala have rallied behind Malayalam superstar Mammootty, who is facing online harassment from certain right wing sympathisers in connection with his 2022 film, Puzhu.
Close to 60 per cent models that Kia sells in India are top trims of the models. In line with its global strategy, the India arm of South Korean major Kia has dropped 'Motors' from its name. This is to reflect the transition from an automaker to a provider of advanced and eco-friendly mobility solutions, the company said. With a new brand identity and slogan, the fourth-largest car maker in India by sales aims to accelerate growth and strengthen its premium positioning.
rediffGURU Mayank Chandel offers advice to students interested in a careers in science or engineering after class 10 and 12.
According to experts, 'Lakshmi' and the logo 'Godesses Lakshmi' have a lot of value in India and are the biggest driver for the Bank. Retaining the Lakshmi name and logo will help DBS.
Neglect of older dedicated workers who worked without the urge for recognition by the new age social media-aided selfie powered activists was also evident in the poll results, it said.
There are a whole lot of cop-themed movies on OTT this week.
From consulting firms to tech and detergent companies, brands are busy swatting away online crusaders. In the fraught times we live in, it is not just religion that stokes the fires of controversy. In such instances, it may be best to take the trolls head on.
As Thalapathy Vijay embarks on a career in politics, Arjun Menon looks closer at his glorious filmography.
A 5 per cent GST rate kicked in on Monday on pre-packed and labelled food items such as cereals, pulses and flour weighing less than 25 kg.
If a name does not unify the three, there could be continued clash of identities, which could splinter the brand even before it takes shape, say Abhijit Lele and Nikhat Hetavkar.
'What's sad today is that there are so many people who cannot find work, not because the country is devoid of that opportunity, but because we are not doing enough in the country.'
It was almost as if we were back to 'acchey din', when Parliament was a forum where two sides fought ferociously as equals. For that we need to thank Rahul Gandhi, notes Jyoti Punwani.
Rajesh Karkera/Rediff.com takes his car for a spin on Mumbai's brand-new coastal road and comes away awestruck.
Minor girls at an Indore 'orphanage' narrated tales of abuse and alleged horrifying ways of punishment, including branding with hot tongs, hanging them upside down and forced to inhale smoke from burning red chillies, prompting the local administration to seal the facility and the police to file a first information report (FIR) against five women.
Zara could rake in Rs 1,571 crore sales in 2019-2020. H&M, which came in five years later, grew its revenue to Rs 1,729 crore.
I am happy I didn't knock anyone down, driving recklessly or trying to show off. However, in one instance of road rage (the consequence of arguing with a driver who disrespected my right to cross the road peacefully) I did find a man in a SUV taking his anger out on me by driving his vehicle over my feet, recalls Shyam G Menon.
Dell emerges the most attractive among technology players.
Wrapped in blue and orange wax paper, it's a familiar sight on the shelves of kirana stores across the country. Given how well travelled and mobile it is - starting its journey in Chennai, then turning to Singapore and now landing in Mexico - you could say it lives up to its name: Modern. Modern Food Enterprises, the company that manufactures and sells the bread in question as well as other bakery products under the "Modern" brand name, has recently been sold to the world's largest baking company, Grupo Bimbo, for an undisclosed amount. This latest transaction is the second change of guard at Modern within five years and third since the government divested the company at the turn of the century. At a time, when the National Democratic Alliance government has decided to privatise, or shut down, public sector enterprises except for those deemed strategic, Modern makes for a promising case study of how divestment led to the brand's growth, both in revenue and reach.
India has been a tea sipping society. But the aromatic wave of coffee culture is wafting across it.
The coaching-tuition-profiteering model built on the back of a broken education system is a scandal and an abomination, and must go, asserts Shekhar Gupta.
Images from the Track and Field action at the Parish Olympics on Monday.
Kings were runners-up in 2014 and finished in third-place in the inaugural season. They finished sixth in the 2020 edition, held in the UAE.
LA Knight Riders and MI New York have roped in top international stars for the debut season of the Major League Cricket.
Each bottle of pickle that leaves FarmDidi, headed to a consumer, has a little kahani behind it -- it's linked to the tale of a life, the life of a simple, striving village woman who created it, and that's what gives Manjari Sharma satisfaction and happiness.
The Vishwaguru who addressed the maximum rallies and boasted of being blessed with divine energy, who promised guarantees in his own name, turned out finally not invincible, points out Jyoti Punwani.
Tiger Woods, now 48, signed his first five-year, $40 million contract with Nike in 1996, and renewed it repeatedly.
The 2019 list shows a 37 per cent jump in brand value for the Tata group, to $19.55 billion for 2019, the highest in the top 25.
Unlike global majors like Lindt and Godiva no standalone Indian chocolate boutiques have expanded into a national chain yet. ITC plans to change that with its luxury chocolate brand Fabelle, says Avishek Rakshit.
Data from market research agency Nielsen shows that 152 new players entered the hygiene market in March as the lockdown was implemented to contain the spread of the coronavirus disease. The trend is expected to continue, the agency says, as hygiene and health emerge as key themes.
'While other parties generally need support directly from their central leadership to get influencers or celebrities to endorse their party, the work of identifying and contacting such influencers has been decentralised to state and district level IT cells to get more engagement in the BJP.'
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